I bring a unique perspective shaped by years of leading large, multi-million dollar omnichannel categories and running my own independent retail business. I understand forecasting, planning, and executive-level strategy, but I’ve also lived the day-to-day nuances of independents. That range lets me connect meaningfully with retailers of all sizes.

More than just a rep, I’m a partner. I take the time to understand each brand and every retailer to align them with purpose and intention. I offer personalized outreach, thoughtful placement, and premium service that reflects your brand’s values from first contact to final reorder. Great sales come from genuine connection, mutual respect, and consistently showing up for both sides.

I don’t rep everything, I represent what I believe in. I partner with wellness, activewear, and lifestyle brands that resonate with today’s mindful consumer and tomorrow’s market. Retailers can trust that I bring them brands they can trust. Thoughtful, aligned, and built to last. I take that responsibility seriously and focus on building real, long-term relationships rooted in integrity, not just sell-in.

With over 17 years of buying and merchandising experience, I bring a strong command of forecasting, sales data, and inventory strategy. I combine trend analysis with real-world insights to help shape smart assortments, identify opportunities, and grow with clarity. From planning to executive-level strategy, I bring a big-picture mindset and a sharp eye for what moves product.